How PR Helps HR Tech Gain Exposure

Human resources (HR) technology is helping companies make the recruitment and onboarding processes efficient and simple, serving to improve the hiring process, boost business success, and benefit the employees’ overall experience. Almost 85% of HR professionals reported a positive return on investment when their company used HR tech. 

Various hardware and software programs make up HR tech, each with a different purpose. For example, companies that use an employee referral software program can boost employee referral hires by five times while decreasing employee attrition by 50%. Companies that use performance management software can potentially increase their recruiting efficiency by 80% and increase business productivity by 25%. Nowadays, HR tech can tackle almost any kind of issue in the hiring and retaining process. 

Although HR tech provides a lot of benefits to companies, sometimes HR tech companies can struggle to stand out from their competitors. Public relations is an unconventional approach more HR tech companies are using to get noticed by their target audience. These HR tech companies are securing coverage in notable media publications, forging a relationship with industry leaders that can support their brand, creating informational content that attracts an online audience and builds credibility, interacting with their audience through in-person events, and working with influencers to reach fresh audiences and potentially new customers to increase their brand exposure. 

Learn more about how leveraging HR tech PR companies can reach the people who can benefit the most from what they offer below.

Source: Talent Tech PR